I’ve blogged before about the importance of attracting attention through the way you display your goods when you’re a retail store or have a stall in a market.
When there are major events such as the Olympics or the World Cup this can be an opportunity to tie your promo activities to these events and get more visiblity for your own business.
As an exmaple I was in Sidmouth during the 2016 Tour of Britain which ended Stage 5 and started Stage 6 in Sidmouth. Some of the shops had included bicycles and other links to the event in their window displays – as you can see from the photos below.
If done well it’s a clever way to get people to notice what you’re offering in your window especially if you’re a store that’s been there for years and local folks tend to take it for granted and just walk by without bothering to look.
In the photo below there’s a bicycle in the window – not something you expect to see in a furniture store. It did attract attention and in my case I noticed some furniture that I might put on my wish list. If the bicycle wouldn’t have been there I’d have just walked on by without even looking.
This gentleman’s outfitters tried but …I wasn’t convinced they succeeded. What do you think?
This charity shop only had a bike and union jacks. Since these left no room in the window for anything else I did wonder how many customers it attracted.
For me the best display was the ‘penny farthing’ bike and the kits for cyclists which made a very eye catching display in this small department store. The display was uncluttered and simple. Now the store does have several wiondows so they were able to display their usual items in the other windows.
My questions for you:
- have you ever tied your promo efforts into a specific sporting or other such event?
- in what way and with what outcome?
