If you want to sell your products or services you need both visbility and credibility. You might be visible but if your product is new or you’re an unknown then you also need credibility. In this post I’m going to look at getting visibility.
If you have an online business your visibility will be determined by your presence on social media sites whether Facebook, Twitter, Instagram, Linked in – depending on where your target clients are; your blog posts on your own blog and also guest blogging; Facebook ads; your website if it comes up in searches in Google. If you have an offline business then you may need to advertise in local newspapers, distribute flyers, put up posters but there are other ways of getting visibility for offline businesses. Below are just a few examples that I came across recently on my travels.
In a local market in Split that sells only fruit and veg, this stallholder stood out from the crowd because of how her fruit and veg was displayed.
But how about this idea – snow in a main square in Prague in the middle of summer to attract attention to ČEZ Jizerské 50 – the 50th edition of the Jizerska – a cross country ski contest taking place in February 2017. I would question whether Namesti Miru is a location where they’re likely to find lots of cross country ski enthuusiasts – maybe it’s one of those good ideas that would be better somewhere else.
Being in a prime position can help with visibility for example this hut selling carved imestone by the side of the harbour on the Croatian island of Brac.
Bringing your product to the place where people most want it and are likely to buy, as in the case of this guy selling corn on the cob on a beach near Split, can also help with visibility.
If you can afford having a large, eye catching banner that’s great but ..
if you can’t then having a striking notice for your appartment can draw attention as this owner has done in Hvar Town (Croatia).
But no matter how visible you are you need credibility. In the next post we’ll take a look at how to get credibility.
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Some good ideas there.
I remind myself sometimes that I spent 10 years marketing a business before we had any social media! It’s easy to forget.