I want to share with you some ways in which you can find out what your customers and target clients want and how we can discover what their pain points are.
You could do a survey – perhaps one you’ve written, printed and taken to your local shopping mall or local library or airport – wherever your target customers are most likely to be found or perhaps it’s one that you’ve produced on line using SurveyMonkey and sent out to your contacts.
You could gather together a group of people for a focus group to discuss the topic of interest to you – you’re sure to gain loads of insights.
You could interview people on the topic of concern or interest to you and find out more about the wants and needs of your target customer, how they would like those needs to be satisfied. This is important as you may not only assume what their needs and wants are but also how they would like them to be met. It’s vital to get both right ! So how can you do this?
You could do random telephone interviews at times of the day when you know you are likely to find your target audience or you could so interviews in public places or if you have an on-line business invite people to apply to be interviewed. People love to do this as they have the opportunity to have their moment in the spotlight – and this can also give you material for blog posts. If you have a show on Blog Talk Radio then you may decide to invite some of the respondents to be in conversation with you on your show. Do you see how you can make efficient use of your time and information and make it work hard for you ?
Whichever method you choose to ensure that: